TECHNOLOGY • BUSINESS 01.26.21

UPDATED 01.24; 01.25

Creative marketers are combining experiences but striving to avoid fragmented data sets.

COMPANIES are blending different experiences like virtual try-on, remote consultations, video streaming and live-cast shopping to achieve customization.

DATA gathered around these different interactions can become fragmented, derailing seamless customer experiences. But this can be solved by eliminating data silos.

Google try-on experiences from search.

Retailers can provide curated CX® and helpful content with AR-powered, try-on experiences on Google Search, which last month gave consumers the option to try on makeup right from their search results page.